A new Collabox employee, Melanie Jacob , consultant will bring us her vision of digital transformation in a series of practical articles.
Here is the 1st article entitled:
Digital transformation or it’s not the tool that will do the job!
From the outset, I will qualify my title. Indeed, I much prefer to talk about improving work through digital tools than digital transformation. On the other hand, I take the second part well! Digital is not magic. It will take work to integrate it into your environment. I offer you here my vision through tips and constructive reflections. These texts will be shared with you gradually in order to help you take action without skipping any stage! Let’s start with the first question: What do you want to change by adding new digital tools? Why do you need it ? Would you like better management of your operations? Do you want to improve the customer experience? Do you want to simplify the work of your team? Would you like to lighten up certain tasks?
Reflection : Your reflex will be to improve what is already going well because it is more reassuring. It’s a good strategy. However, you also need to know what is wrong in order to make improvements. Face the beast!
Tip: Take the time to list what needs to be improved, the irritants to be alleviated, the opportunities to be seized, etc. Involve your team and your clients in this reflection. Take the option that suits you best: a suggestion box, a survey, one-on-one interviews, a workshop (not a meeting!) At this stage, don’t stop dreaming. Think about the ideal, we will come to reality very quickly.
Warning : No need to completely review your business model. Improvements added step by step and according to your priorities will allow you to achieve small commutative results on a daily basis.
Next post :
Do you really know how your teams work?
Melanie Jacob , consultant brings us her vision of the digital transition taking into account the reality of organizations. Strategic and practical, it aims for action while taking into account business objectives.